Hi, I’m Tanaz — a growth and marketing enthusiast focused on understanding how users really behave inside digital products, funnels, and marketing systems.
I’m deeply interested in user acquisition, funnel optimization, onboarding flows, conversion strategy, and performance thinking. More than just “running ads” or writing copy, I care about how people move through systems — where they hesitate, why they exit, and what needs to change to improve flow and clarity.
This portfolio is not a highlight reel.
It’s a working notebook.
Everything you see here includes:
Real practice work
Funnel experiments
Case breakdowns
Learning exercises
Raw notes
Strategic thinking drafts
Iterations and improvements over time
I deliberately chose to include my unpolished thinking alongside finished work, because growth happens in process — not just in polished outputs.
WHAT MAKES THIS PORTFOLIO DIFFERENT
This portfolio also contains my personal practice handbook maintained in Notion — a structured system where I document:
My learning workflow
Concepts as I understand them (not copied definitions)
Experiments I design and simulate
Frameworks I build from scratch
Growth theories I test mentally and practically
Funnel breakdowns from real products and companies
Iteration logs and reasoning trails
Some content may look unfinished.
Some may look heavily detailed.
Some may seem rough.
That is intentional.
This is a living portfolio, not a static PDF of achievements.
You’re not just seeing outcomes — you’re seeing how I think.
HOW I WORK
I work with a mindset built around:
Breaking down problems into components
Observing where users get confused or stuck
Understanding intent over surface behavior
Testing assumptions logically
Improving systems step by step
Learning through building, not just reading
I treat funnels like cities — users should move smoothly without friction, confusion, or mistrust. If something isn’t converting, I don’t blame traffic — I investigate flow.
WHAT I’M BUILDING TOWARD
I’m currently developing myself in:
User Acquisition
Funnel Strategy
Conversion Optimization
Onboarding Psychology
Performance Analysis
Behavioral Marketing
CRM logic & lead flow design
Growth experimentation
I’m here to build real skill, not cosmetic expertise.
My goal is not to appear experienced —
my goal is to become dangerous with skill.
FINAL NOTE
If you’re looking for:
A portfolio that reflects thinking, not templates
A mind that values learning over pretending
A system-builder, not just an executor
Someone who is comfortable showing process, not just perfection
Then you’re in the right place.
BEYOND WORK & STRATEGY
I’ve always been someone who feels deeply and thinks a lot.
And writing has been the one place where both of those things finally make sense.
I don’t write to sound intelligent.
I write to understand what’s going on inside my own head.
Sometimes my thoughts are calm.
Sometimes they’re messy, emotional, and all over the place.
Writing helps me slow down and put everything into words — even the thoughts I don’t know how to explain out loud.
I’ve written since a young age — notes, random lines, incomplete pieces, and messages to myself that nobody else will ever read. Some days it turns into something beautiful. Some days it stays broken. Both are fine.
Rap has always been close to my heart — not just as music, but as expression.
I love how real it is. I love how honest it is. I love how it doesn’t try to look perfect.
Rap taught me that emotion doesn’t have to be soft.
It can be bold, loud, and powerful too.
Music, writing, and emotions are not “side hobbies” for me.
They are part of how I think.
WHERE AI FITS IN
I’m someone who has too many thoughts at once.
Sometimes my head feels like ten tabs open at the same time.
AI helps me organize that noise.
I don’t use AI because I’m lazy.
I use it because my thoughts start rough and unclear, and I like making them better.
I give AI my raw writing — messy thoughts, half sentences, emotional drafts — and I use it to reshape, clean, and clarify what I actually want to say.
It doesn’t change my ideas.
It helps me express them properly.
It’s like editing with a fast brain that doesn’t judge.
AI also helps me learn faster, explore ideas deeply, and see things from different angles. It pushes my thinking and makes me better — not by replacing me, but by challenging and guiding me.
WHY THIS MATTERS HERE
I believe work and creativity are connected.
The way I think, write, and feel affects how I build strategies, solve problems, and understand people.
If I didn’t care about emotions, I wouldn’t care about users.
If I didn’t care about language, I wouldn’t care about communication.
If I didn’t love thinking deeply, I wouldn’t love growth.
Everything is connected.
A SIMPLE TRUTH
I’m learning.
I’m building.
I’m thinking.
I’m feeling.
And I’m not afraid to show the process while I do all of it.
